Harris-Walls camo hats have earned nearly $2 million in sales

Vice President Kamala Harris and Minnesota Gov. Tim Walls’ viral camouflage campaign hats have garnered nearly $2 million in sales.

The idea for a hot ticket item is that it resembles the singer “Princess of the Midwest” stuff by Chapelle RhoneWalls was spotted wearing his own camo hat Her video call with HarrisIn it he invited him to join the campaign, reports said the mountain.

After Walls joined Harris on stage at a Philadelphia rally, she introduced him as her running mate on Tuesday, August 6. Posted his photo on XFormerly known as Twitter, wears new merchandise. “Capping off the night,” he captioned the post. Got the hats that day The campaign’s official online store.

According to The Hill, the original run of 3,000 hats sold out in 30 minutes, so the item is now on backorder.

Along with the presale for the next batch, the Harris campaign confirmed to PEOPLE that as of 12:45 p.m. on Thursday, August 8, the hats had sold $1,878,524, with 47,028 hats sold at that time.

The hats cost $40 and are “American Made, Union Printed,” according to the campaign’s online store.

“You asked, we answered. America’s most iconic political hat,” its description adds.

The Harris campaign quickly adapted to social media trends. After singer Charli XCX showed her support for Harris, X’s account of the campaign changed its banner A term popularized by musicians to reflect a “brat” style. The campaign also launched a flagship TikTok account for Harris last month.

“Our job as a campaign is to break through the noise and make sure we’re talking to voters wherever they are — TikTok is one of those landscapes, and we’re leaving no stone unturned,” deputy campaign manager Rob Flaherty told PEOPLE. A statement at the time.

Reaching a wider audience is what Harris vowed to do when he spoke in Pennsylvania on Tuesday.

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“Our campaign will reach everyone from red states to blue states; from the heartland to the coast; in rural, urban, suburban and tribal communities. We are campaigning on behalf of all Americans, and when elected, we will. Govern on behalf of all Americans,” he said. said.