Warner Bros. Discovery's President/CEO of Global Streaming and Games, JP Perrett, dropped Max's release date in the first 20 European countries on May 21, one of the most anticipated highlights of the Series Mania festival.
The standalone streaming service, which combines content from HBO Max, Discovery and Eurosport, will begin its European rollout in the Nordics, Iberia and Central and Eastern Europe. Peret did not give a specific launch date for France, Poland, the Netherlands and Belgium, but said it would be “followed closely” and would take place ahead of the Olympics, which start on July 26.
Max also offers a basic plan with ads and low-cost ads, as well as a premium plan that allows users to stream up to 100 content simultaneously in Full HD or 4K. Downloads of Content. Pricing will be announced at a later date and will vary from country to country. The basic plan with ads will initially be available in nine countries, including Norway, Sweden, Denmark, Finland, the Netherlands, Romania, Poland, France and Belgium.
While comprehensive coverage of the Olympic Games is available via Eurosport across all subscription plans in 25 markets, Max also offers a Sports add-on showing major international and European sports, including tennis tournaments such as the Australian Open, Roland Garros. Karos, The Championship, Wimbledon and the US Open; Cycling with the Giro d'Italia, La Vuelta a España and Tour de France, Tour de France Femmes, 24 Hours of Le Mans, and every major winter sports world championship and World Cup events.
Max's European releases coincide with the June 17 premiere of HBO original “House of the Dragon” Season 2.
The projects unveiled at Series Mania will see MAX available in 25 countries in Europe and 65 countries and territories worldwide, following a launch in the US in May 2023 and in Latin America and the Caribbean earlier this year.
“Max is the streaming home of Warner Bros. Discovery and builds on our long legacy in Europe, bringing together the incredible breadth and depth of culture-defining entertainment from our services and networks, all in one place,” he said. Head of global streaming and games at Warner Bros. Discovery.
“From 'House of the Dragon' to the Paris 2024 Olympic Games and beyond, we've got unrivaled content, so whatever your mood or occasion, Max has something special for everyone every time,” continued Perrette.
Major live linear networks are available on Max in select countries including CNN International in France and Poland, TVN in Poland, TV Norge in Norway, Kanal 5 in Sweden and Eurosport.
